Bellevue University

EBUS 320

E-business Technology

 

 

Prerequisites:  Acceptance in the E-business accelerated degree completion program.

 

Credits: 3 Credit Hours

 

Catalog Description: As an overview of the technologies of electronic business, this course examines the architecture of the web system, the attributes of a good website, data interchange, search engines, data mining, profile building, customer management and intelligent agents.  Students examine tools used for website enhancement including: multimedia, video streaming, creative linking, and action graphics.

Mission:  The student in the accelerated E-business major will have:

1.       A theoretical understanding of E-business and E-commerce.

2.       Exposure to the common body of knowledge of E-business and E-commerce.

3.       An understanding of E-business which integrates theory, work and online experience and their own experiences and those of other students.  

4.       An opportunity to develop and manage a working E-business internet site.

 

Purpose:  To provide students with the conceptual and technical background, as well as the essential vocabulary and tools necessary to effectively navigate the World Wide Web and begin the design of their personal E-business website.

 

Objectives:  Students who successfully complete this course will be able to:

1.      Develop the ability to evaluate and reserve domain names

2.      Demonstrate understanding of key definitions and terms used on the World Wide Web.

3.      Identify internet web browser capabilities.

4.      Identify internet addresses, use search engines and the Internet as an information tool.

5.      Assess and evaluate web page design.

6.     Discuss tools used in building web sites and the attributes identifying a good website.

7.      Identify and critique current web development software.

 

Course Outline:

I.         Evolution and development of the internet and the World Wide Web.

A.  Brief look at the evolution of computers
B.  History of the internet
C.  History of the World Wide Web

 

II.    Tools needed to access the internet

A.      Graphical user interface
B.      Organization of files
C.      Introduction to web browsers
D.  Net addresses
E.      Download/upload

III.      Communication

A.        Email

B.        Auto responders

C.        Newsgroups

IV.      Searching for information

A.        Search engines
B.        Online resources

V.      Web Page Design

A      Critical design issues
B.      Design evaluation
C.      Web page structure and message
D.      Thumbnail sketches and design
E.      Web graphics
F.      Hypertext markup language

 

General Assignments and Evaluation of Student Work:  Students will be given exercises and questions from the textbook and the internet to ensure the comprehension and understanding of the theories and knowledge from the textbook.  Students will be given tasks to complete in a collaborative setting with an assigned group.  The instructor will assign the grade value for these assignments.  They should demonstrate the student's ability to express their ideas clearly and in a concise manner.  Correct grammar, spelling and format are expected.  The student will be expected to keep a course journal and submit a weekly journal report to the instructor.

 

Students are expected to attend all classes, make written presentations and actively participate in the discussions.  Students should be able to answer questions from the instructor and their peers about their presentations.  Students are expected to share and expand their critical thinking of the subject and offer substantive information.  The instructor will assign the grade value for this participation.

 

Course/Program Assessment:  The course will be assessed in accordance with the stated objectives.  Assessment will occur at the self, peer, and instructor level.  Student's performance will be assessed on individual and group written assignments, discussions, and a web site project.

 

 

 

 

 

Signatures:

 

 

______________________________________________________________________

Originator                                                                                           Date

 

 

______________________________________________________________________

Program Director                                                                                  Date

 

 

______________________________________________________________________

Academic Review Committee                                                                  Date

 

 

 

____________________________________________________________________________

Chair, APC                  Date

 

 

 

______________________________________________________________________

Dean, College of Professional Studies                                                            Date

 

 

______________________________________________________________________

Provost                                                                                               Date

 

 

 

 

 

Resources

 

 

Required Texts and/or Materials:

Deitel, H. M., Deitel P. J. & Nieto, T. R., (2000), e-Business & e-Commerce – How to Program, Prentice Hall.

 

 

Bibliography: